Poetry may have also an ulterior value as a means to culture or religion; because it conveys instruction, or softens the passions, or furthers a good cause; because it brings the poet fame or money or a quiet conscience. So much the better: let it be valued for these reasons too. But its ulterior worth neither is nor can directly determine its poetic worth as a satisfying imaginative experience; and this is to be judged entirely from within. . . . The consideration of ulterior ends, whether by the poet in the act of composing or by the reader in the act of experiencing, tends to lower poetic value. It does so because it tends to change the nature of poetry by taking it out of its own atmosphere. For its nature is to be not a part, nor yet a copy, of the real world (as we commonly understand that phrase), but to be a world by itself, independent, complete, autonomous; and to possess it fully you must enter that world, conform to its laws, and ignore for the time the beliefs, aims and particular conditions which belong to you in the other world of reality.
A.C. Bradley, "Poetry for Poetry's Sake" (1901),
Oxford Lectures on Poetry, Macmillan, London, 1963, pp. 4-5
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